Digital and interactive media

Digital City Light Board

Premium digital

Germany's first digital outdoor advertising network on public streets is available in Berlin. Under the label "Premium Digital", advertising customers may, for the first time, book 20 size 18/1 digital City Light Boards (DCLB). The new advertising displays, which are an advanced version of the analogue City Light Boards, allow for maximum flexibility in operating campaigns.

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bluespot

City maps, transport schedules, cultural events, cinema listings, shopping tips, restaurant guide, tourist information. Plus the chance to make free phone calls and surf the Net at no charge. The Wall bluespot information system offers all this and more. Everyone can access bluespot via integrated touchscreens in electronic city information panels and bluespot terminals. A great service for citizens and tourists. And an attractive digital communication medium for local and trans-regional campaigns.

U snap

A value-added app for smartphones

U snap creates mass brand experiences. The combination of out-of-home advertising as a mass medium and online as a growing medium is an answer to changing user behaviour in the media sector. JCDecaux was the first outdoor advertiser to react to these developments in 2010 and is also the first to start an international rollout of its product. U snap is available for iPhones and all Android smartphones free of charge at the App-Store.

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Poster to Mobile

Poster to Mobile opens new bilateral communication opportunities. Viewers send a text message to the number stated on the poster. Shortly thereafter, they receive a text or multimedia message containing additional information on the brand or product. Poster to Mobile piques the interest of mobile audiences and drives acceptance of digital brand communication.

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Bluetooth

City Light Posters with Bluetooth functionality. Young, mobile, and technology-friendly target groups can download songs, videos, flyers, and other information directly from the poster display onto their handsets. Advertising with added value and pull effect. For attention-intensive brand communication.

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Digital campaigns and cross media

Campaigns that address our senses via a combination of several media attract lasting attention. Wall AG's cross media solutions with scent dispensers, sound modules, illumination effects, or programmable scrolling systems make your message audible, smellable, and multi-dimensional. Combine with Bluetooth, Poster to Mobile, or bluespot to launch your digital communication in public spaces. For nearly limitless creative opportunities and successful campaigns.

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